What we need from you so that your page looks great on any screen, and why. Send us your originals and our team will take care of the rest.
Where your visuals appear
Your directory page, and the thumbnail that represents it in our newsletters.
The header displays your company name, your one-line tagline and your short description over the background image. All three come from the questionnaire. The contact form uses your call to action (“Request a quote”, “Book an appointment”), which also appears on the button in your page text. The sizes shown are those of the files we produce, twice the display size for high-resolution screens. You don’t need to match them: just send your originals and we’ll do the rest.
Your logo
On the page, in the banner, in the newsletter thumbnail.
Please send us your original logo file, the one your designer gave you. A vector logo stays sharp at any size, while an image taken from a website or social media looks small and blurry when enlarged.
What we prefer
- A vector file: SVG, AI, EPS or PDF
- Otherwise, a PNG with a transparent background, as large as you have (at least 1,000 px wide)
- Both versions, if you also have a light logo for dark backgrounds
What we avoid
- JPEGs: they blur the edges and don’t support transparency
- Screenshots, or logos copied from a Word document or an email
- Logos inside a larger image (business card, letterhead)
Your portrait
On the page, in the banner, in the newsletter thumbnail.
A face makes your page feel personal; without one, it reads like a storefront. We ask for a portrait on every page: the person your clients will actually deal with, whether that’s a lawyer, an agent, a consultant or a chef.
What we prefer
- A high-resolution professional photo (at least 1,000 px wide)
- Head and shoulders, looking at the camera
- A plain, uncluttered background: we’ll remove it ourselves
- One person per page, your main contact. Partners can appear in the photos
What we avoid
- Selfies, vacation photos, cropped group shots
- Images taken from social media (compressed, often only 200 px)
- Full-length shots, three-quarter back views, sunglasses
Your photos
The header background, the slideshow and the gallery.
Your location, your team at work, your products, your projects. Three to ten photos are plenty. Please include one atmospheric photo with no central subject for your header background: it is cropped differently on each screen, so a face or object in the middle would get cut off.
What we prefer
- High-resolution JPEGs, at least 1,600 px wide, straight from the camera or your photographer
- Landscape orientation where possible
- An atmospheric photo for the header: a texture, a room, a landscape, with no person or object in the center
- Photos you have the rights to: your own, or your photographer’s
What we avoid
- Images found on Google or on other websites
- Photos with text, an address or a logo on them
- Screenshots, social media images, collages
- Vertical photos for the slideshow: they would get cut off
Your message and your color
The banner, the header and the contact button.
Your banner carries a promise of twelve words or fewer: your tagline, the same one as on your page. It also has a button telling readers what they get by clicking: “Free first consultation”, “Get a free quote”, “1 month free”. If you have an offer, let us know: that’s what gets people to click.
Your brand color (the hex code, for example #0A1D32) will be used for your banner and button. If you don’t have it, we’ll take it from your website or logo.
What we prefer
- Your tagline or promise, in one line (English is fine: we’ll adapt it into French for our readers)
- Your short description: two or three sentences for the header, on what you do, who you serve and where
- Any special offer for our readers
- Your color, if you know it
What we avoid
- Addresses, emails or websites in the banner: they are unreadable, and your page already shows them
- Long text: at display size, anything beyond two lines is too small to read
How we write your page
Our editorial team writes your page from your questionnaire answers. Our readers are French speakers, so it is published in French.
You tell us about your business, and our editorial team turns it into a page that reads like a French District article. Here is what to expect from our style guide:
What we prefer
- Third person: the page talks about you the way a journalist would, not like an ad saying “we”
- Facts: your background, services, locations and figures. They build more trust than adjectives do
- Your name, what you do and where, right at the start, with clear subheadings: that’s how busy readers and search engines find you
- Bullet lists for services, specialties and areas served
- 400 to 600 words: enough to cover everything, short enough to read on a phone
- One tagline, a one-line promise used word for word on your page, in your banner and in our emails
- A call to action tailored to your business (“Request a quote”, “Book an appointment”) on your page’s button and contact form
What we avoid
- Superlatives and unverifiable claims: “the best”, “number 1”, “unique”. Readers don’t believe them, and they hurt your credibility
- Repeating the same keyword in every sentence: it wears readers out and doesn’t help with SEO
- Vague headings: “Our services”, “About”
- Making up anything you didn’t tell us: if in doubt, we’ll ask
Exact sizes
If you’d rather supply finished visuals, here is what we can use as is.
| Visual | Recommended | Minimum | File | Content |
|---|---|---|---|---|
| Logo | 760 × 520 | 380 × 260 | Transparent PNG or SVG | Full logo, centered, with a 15 to 20% margin around it |
| Portrait | 760 × 520 | 380 × 260 | PNG with background removed, or JPEG | Head and shoulders, centered, landscape |
| Thumbnail | 760 × 520 | 380 × 260 | JPEG | Portrait on the left, logo on the right; no text |
| Banner | 1500 × 270 | 750 × 135 | JPEG or PNG | Logo, message of two lines at most, portrait or photo, call-to-action button |
| Background image | 1920 × 700 | 1400 × 510 | JPEG | Atmospheric image with no central subject, no text or logo: your title appears over it |
| Slideshow | 1500 × 700 | 750 × 350 | JPEG | Three to five photos, no composites |
| Gallery | 1600 wide | 1000 wide | JPEG | Any format, ideally landscape |
The recommended size is twice the display size, for high-resolution screens. The minimum is the display size itself: anything smaller gets enlarged and looks blurry. The aspect ratio matters more than the size: a sharp 380 × 260 logo is better than an upscaled 760 × 520. Files should be no wider than 1,920 px, and JPEG quality 80 to 85 is enough. The banner displays at 750 × 135, so any text under 40 px in the file will be unreadable.
How to send them
Through the questionnaire, in the “Your photos, logo and other files” section: JPG, PNG, GIF, PDF, AI, EPS or PSD files, or a ZIP of them. If your files are too large for the form, send your account manager a sharing link (Dropbox, Google Drive, WeTransfer): it’s the best way to get us full-size originals.
- Your logo: a vector file (SVG, AI, EPS, PDF) or a large transparent PNG
- A professional portrait: high resolution, plain background
- Three to ten photos: high-resolution landscape JPEGs that you have the rights to
- Your tagline and any special offer for our readers
- Your color, if you know it
- Your page text: in the questionnaire, as an existing text, or as a note asking us to write it from your website